Dr Asad Ashraf is a GP Partner, Medical Director and Chief Clinical Information Officer working across primary and community services in North East London. He leads digital transformation programmes for NEL ICB and London, specialising in AI, automation and modernising access in general practice. Asad is an Executive MBA candidate at UCL, a member of the BMA GPCE, and sits on the National CCIO Advisory Panel. He is a recognised speaker on clinical leadership, digital strategy and AI enabled care, and advises health tech companies on clinical safety, product development and NHS scale. He also serves as a peer reviewer for BMJ Digital Health and AI.